If you’re a business coach, you already know how important it is to have a strong LinkedIn presence. This powerful social media platform can help you build your brand, drive more leads, and increase sales. But if you’re new to LinkedIn, it may seem like an overwhelming place to start.
That’s why we’ve put together this list of top LinkedIn lead generation tips for business coaches:
Include photos of yourself meeting with clients.
You’d be surprised at how many business coaches forget to include photos of themselves on their LinkedIn profiles. As a business coach, it’s essential to show off your expertise and demonstrate your ability to help others succeed. To do so, make sure that you’ve included photos of yourself meeting with clients, working in offices and with colleagues, as well as family shots—all of which can go a long way toward showing potential clients what kind of person they’d be working with if they hire you.
Use the summary section to share your most successful results.
When you’re creating your LinkedIn profile, remember that the summary is the first thing people see when they land on your page. It’s an opportunity to show off your best work by highlighting some of the results you achieved for clients. If you want to make a good impression on someone new who might hire you, fill in this section!
If you have case studies or video testimonials, include the link in this section as well. This gives visitors more information about how you can help them so they can decide if they want to connect with you further.
List your clients that people recognize by name.
Another way to build your credibility is by listing clients that people recognize by name. If you’re a business coach, for example, you can list the companies you have worked with. For instance, if I were a marketing coach and my client was Coca-Cola, I would list them as one of my top 3 clients. This builds trust because people know what Coca-Cola is, and their brand is recognizable across industries.
If this isn’t possible for your business coaching practice—because most of us don’t work with iconic brands like Coca-Cola—you could still list the companies you have worked for in some capacity: “Coach at XYZ Consulting Firm” or “Consultant at ABC Inc.,” etcetera. The more specific information here will make it easier for potential leads to imagine themselves working with someone who has actually helped companies similar to theirs grow in size and revenue!
Spread your network by following influential people and companies.
As you get more and more followers, think about who is important in your field. It might be other coaches or authors of business books. It could be CEOs of companies that have been in business for a long time and have excellent track records for creating successful leaders. You should also look at who your followers are following so that you can see what kind of content they like to consume from others on LinkedIn—this will help guide which profiles you want to follow too.
Be selective about who’s being added to your network (just like in real life). We all get those “friend” requests from people we don’t know well or even at all! If you need to figure out if someone is someone you want to connect with, think about whether their profile looks like one of your ideal clients. If it does, then go ahead and connect with them. If not, then wait to add them to your network.
Use the same keywords in your profile as in the job description for the skills you have.
It’s a good idea to use the same keywords in your profile as in the job description for the skills you have. This will help you get found by new clients.
Things like “sales” or “marketing” might be common keywords that people search for when seeking out coaching services, but they’re not always appropriate for certain positions. Instead of using broad terms like these, consider adding more specific ones so that they match up exactly with what’s being sought-after in this industry. For example, someone looking for a salesperson may want someone who can handle cold calling; however, this doesn’t mean that everyone who works as an assistant manager at a retail store should have their resume sent over the fence!
As you can see, there are many ways to connect with potential clients via LinkedIn. The key is to start small with a focus on quality over quantity. Once you have mastered the basics, you can expand your reach and grow your business by taking advantage of all the features on this social network!
If you haven’t yet—check out our blog on How to Get Started with LinkedIn.