The 5 Most Important Things to Know about Social Media Engagement in 2020
The Social Media juggernaut is by far one of the most accessible platforms for Small Businesses to market themselves. It’s a place where more than 15 million Australian’s hang out and it’s in the palm of your hand! There are a couple of things worth noting – let’s bring it down to 5 Things You Need to Know about Social Media Marketing as a small business owner!
1. Social Media is Social
Social Media is about interaction and engagement. This means having conversations, inviting people to comment on your posts, sharing things they are interested in and genuinely making a difference in their lives. It means not blasting your promotions everywhere all the time (in fact rarely – especially in the beginning).
Build a relationship with your followers about things they are interested in. SERVE SERVE SERVE!!
2. Target your Audience
Who are you talking to? Many small business owners think that if they narrow down their conversation to a particular group of people, they will miss out on the rest.
If you think of being in a room of 100 people and you are talking about your business, there are bound to be people in that room that have no interest in what you are saying. They may be standing close to you and your words are falling on deaf ears.
There will, however, be people in that room who do want to hear what you have to say. By knowing who they are and targeting your conversation to where they are and how they speak, you will break through the crowd and find your people.
Start thinking now about who your ideal customer is. Think about where they live, what social media platform they use, what they want to know about and how your business will change their lives.
3. It takes time
Social Media is a slow jog – not a sprint. It takes time to build relationships just as it takes time to build a business. You have to give it a dedicated and sustained effort to make it work. This effort comes in the shape of your own availability. Once you are in the flow, and have set up ways to work with the platforms, this will become easier.
4. You don’t have to be everywhere
Choose your channels! Channels refer to the various social media marketing avenues you have available to you. That means Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok and the further 69 OTHER PLATFORMS available right now!!!!
It’s impossible to be everywhere. Choose the one where your customers hang out and the one you have the most fun with. It will be easier for you to stay on top of your game and better for your marketing.
5. Keep learning
Don’t be put off by the fast pace of Social Media. Choose your platform and keep learning. I am finding out things all the time, and the powers that be are bringing out new things all the time. Just keep learning and having fun!
Social Media primarily is a social playground allowing us all to come together to connect on a grand scale. Remember that there are people on the other side of the Like button just like you!