Case Study
The Leaders Network
Transforming Lead Generation for Coaches & Online Educators
The Leaders Network
Background : A coaching business specialising in leadership and executive coaching, struggling to generate qualified leads, was spending $5,000 on Facebook Ads Agencies with no tangible results. Seeking an effective solution, they turned to The Bronze Lead, a comprehensive lead generation service tailored for coaches and online educators.
Challenges Faced:
- Inefficient lead generation strategies with poor ROI from traditional advertising methods and networking events.
- Lack of niche focus and dedicated landing pages to effectively target and convert prospects.
- Limited budget constraints for lead generation campaigns.
Solutions Provided by The Bronze Lead:
- 1. Niche Research & Detail: The Bronze Lead conducted extensive target market research to identify pain points and craft compelling offers around them.
- 2. Assisted client to begin to niche down and work with a target market.
- 3. Purpose-Built Landing Pages : The Bronze Lead created a customised landing page to showcase the coaching business's value proposition and encourage conversions.
Results Achieved:
How we do it
Key Features of The Bronze Lead:
- Target & Competitor Research: In-depth research to understand target audience pain points and create compelling offers.
- Comprehensive Audience Testing Campaigns: Utilising a combination copy and audience targeting strategies The Bronze Leed created the perfect storm for optimal lead generation results.
- Purpose-Built Landing Pages: Customised assets to showcase the coaching business's value proposition and drive conversions.
Measuring Success:
The Bronze Lead consistently tracks and analyses these key performance indicators to optimise lead generation strategies and ensure successful outcomes.
Ongoing Support and Assistance:
The Bronze Lead offers a full “done for you” service, providing clients with onboarding videos that educate them on how ads work, manage expectations, and guide them on the necessary actions to maximise conversion rates.
The Bronze Lead has consistently proven its ability to revolutionise lead generation for coaches and online educators, resulting in significant revenue growth, targeted lead acquisition, and expanded customer bases. Partnering with The Bronze Lead empowers businesses to effectively reach and engage their target audience, ensuring substantial returns on their marketing investment.
In Their Words...
Katrina walked us through the importance of niching and got us thinking about our ideal client in ways we hadn’t yet – placing their needs centre. She crafted various copy for each target at each stage of the process as we tested who we would most like to work with. She also created a stand alone landing page that shared not only our program more clearly buy placed us online – allowing our community to connect with the coaches they would be working with – something we had been shy to do up until then.
Katrina helped us make videos, challenged us to niche down, and centred our offer around the clients we most aligned with. Butterfly Media brought in over 30 leads in 30 days for us and we were able to begin the process of understanding our market better. We would recommend Butterfly Media and the Bronze Lead to a coaching business who is established, has a validated offer and is clear on who they service.
Claire White & Wendy Marshall
The Leaders Network
