Your Five-Year Growth Plan

From Visible to Valuable. From Operational to Unstoppable.

Year 1:
Build Visibility

Become seen as the go-to.

Establish a brand that attracts the right people — and builds real trust.

We Focus On:
Consistent content across all platforms
Clear positioning + messaging
Founder visibility (especially on LinkedIn)
Design, voice, and credibility-building assets
Internal systems to support volume (CRM, feedback loops)

Year 2:
Drive Demand

Go from seen… to in demand.

Turn brand awareness into daily pipeline flow.

Year 3:
Lead With Authority

You’re not just in the market — you own your space.

Move from a trusted provider to a visible leader in your category.

We Focus On:
PR and earned media
Guest speaking, podcasts, and press features
Executive thought leadership
Strategic partnerships & affiliate networks
Long-form content (books, reports, signature assets)

Year 4:
Scale Your Ecosystem

You become scalable without being hands-on in every sale.

Turn your intellectual property into scalable, sellable assets.

We Focus On:
Productising your process (courses, frameworks, licensing)
Operational systemisation
Hiring & enabling a revenue team
Brand expansion into new verticals or audiences
Metrics that support investment or expansion

Year 5:
Exit Optionality or Market Domination

You own the runway — and the freedom to use it however you want.

Choose your path — build to sell, build to step out, or build to dominate.

The Butterfly Effect Is Built for This

Every small, strategic move — every message, campaign, CRM update, and call booked — feeds into this five-year arc.

We don’t build vanity metrics. We build legacy systems.