Transforming Online Presence for Changing Landscapes with “The Social Service”
Introduction: Alan Richardson and Changing Landscapes
Alan Richardson is the owner of Changing Landscapes, a landscape and design business located in country Victoria. Facing the challenge of growing his business, Alan recognised the potential of using the internet and social media as tools for expansion. Despite being – in his own words “tech illiterate” and unfamiliar with the intricacies of online platforms, he sought a trustworthy partner who could help him navigate the digital landscape and amplify his business’s reach.
Challenges Faced by Alan Richardson: Limited Online Presence
Alan lacked a website and had lost access to his Facebook and Instagram accounts. His limited knowledge of technology and social media posed a significant hurdle in capitalising on these platforms to grow his business. Alan desired a seamless way to engage with potential customers and establish a strong online presence without needing to dedicate extensive time to mastering new technologies.
Assistance Provided by “The Social Service”: Posting with Purpose
“The Social Service” stepped in with their “Posting with Purpose” social media marketing package, tailored to Alan’s needs. In a collaborative session spanning two hours, the team at “The Social Service” worked closely with Alan to understand his business’s current state and future goals. Together, they mapped out a strategy to integrate social media into Alan’s plans, while also reassuring him that his online representation would be managed expertly, staying aligned with his brand identity.
Positive Outcomes: Empowering Alan’s Online Journey
The assistance provided by “The Social Service” empowered Alan with an online presence he could be proud of. Despite starting with a modest follower count due to the recent creation of his Facebook page, Alan’s decision to focus on content development before sharing bore fruit. Notably, a 50% increase in online visibility was observed within three months, translating into tangible awareness for Alan’s business.
Measuring Success: Quantifiable Metrics and Tangible Benefits
The success of the campaign was measured through a series of quantifiable metrics and tangible benefits:
- Over 24 hours per month saved for Alan by entrusting “The Social Service” with his marketing efforts.
- Creation of a content workflow that matched Alan’s comfort level.
- Cultivation of Alan’s trust, familiarity, and likability among his audience through curated content.
- Growth from 0 to 65 followers on his Facebook page, a testament to the effective engagement strategies employed.
- Foundation laid for future scalability and growth as Alan becomes more adept with online platforms.
Conclusion: From Tech Illiteracy to Online Success
Alan Richardson’s journey with “The Social Service” showcases a transformation from tech illiteracy to online success. By leveraging the Social Service, Alan was able to focus on his core business activities while “The Social Service” handled his digital representation. This collaboration not only enabled Alan to establish a strong online presence but also demonstrated the impact of a tailored approach in driving tangible outcomes.
You can find Changing Landscape’s Page HERE