WHO WE ARE
Butterfly Media is a full-stack marketing and sales agency built for service-based businesses that want to scale — without fragmenting their brand or burning out their internal team.
We work with organisations generating $5M–$50M in annual revenue, designing and delivering growth systems that align content, lead generation, CRM, outreach, and conversion under one strategy.
Resulting in:
A full pipeline — but no CRM, Good content — but no follow-up and Lots of activity — but no momentum.
Butterfly Media was created to solve these issues.
We connect the dots between brand, marketing, sales, and systems — so our clients can grow with clarity, confidence, and control.
We build and run an integrated growth engine: content, outreach, advertising, CRM, and sales — all connected, all measured, all moving toward your revenue goal.
Our framework is called The Butterfly Effect, and it’s built on five core principles:
Each part supports the next.
No fluff. No guesswork. No isolated tactics.
The Five Ps of The Butterfly Effect
People
Product
Public Positioning
Prospecting
Paid
Our core Principals
Our Core offers are designed to deliver an individualised approach to your growth.
Who We Work With
katrina Collins
Katrina Collins is the founder of a global digital media agency known for turning raw ideas into real growth. What began as a photography hustle quickly evolved into a full-scale obsession with building powerful, story-driven brands that sell.
A self-taught marketer with deep, hands-on experience, Katrina has helped hundreds of businesses—across products and services—scale their presence, sharpen their messaging, and build systems that deliver ROI.
Her mission? To spotlight talented founders, business owners, and company leaders and show them the power of their own story—because when you know your worth, you build the world you want to live in.
She leads with strategy, substance, and results. Through her signature framework, The Butterfly Effect, Katrina delivers high-impact tools that connect content, community, and conversion—helping brands grow from visibility to legacy.
Her mantra:
“Your story is the most valuable thing you own—let’s share that.”
Our Team
Our team includes strategists, copywriters, designers, ad buyers, DM setters, CRM specialists, AI builders, and closers — all aligned under one system, with one outcome: your growth.
We work across Australia and globally — fast-moving, proactive, and fully accountable to performance.
Founder & Lead Gen specialist
Hi, I’m Katrina, the founder of a global digital media agency known for turning raw ideas into real growth. What began as a photography hustle quickly evolved into a full-scale obsession with building powerful, story-driven brands that sell.
Social Media Content Strategist
Hi, I’m Dawn, Social Media Strategist at Butterfly Media. I build social plans that align with business goals, publish consistently across LinkedIn, Facebook, and Instagram, and optimize with channel insights. Canva and Illustrator are my go-tos for sharp creatives, and yes, I keep one eye on trends so we stay a step ahead.
Admin Assistant
Hi, I’m Tanya, Admin Assistant at Butterfly Media. I’m the go-to person for keeping our team organized—whether it’s onboarding clients, preparing what’s needed behind the scenes, or making sure everyone’s in the right place at the right time. I thrive on coffee (with a side of more coffee) and love a good book. When the workday’s done, you’ll usually find me unplugged and baking something fresh!
If your pipeline is patchy and you’re exhausted by trying to juggle all the pieces yourself, then maybe you’re finally ready for this to work?
